Who Will Buy the BabyBot (Telehealth Device)?

Consumers will not buy the BabyBot without service providers because it is a meaninglessness. So, customers of BabyBot are health care service providers. The National Taiwan University Hospital, who is one of BabyBot’s customers, is worth of telehealth service providers because their business model is innovative. Most important is a few consumers willing to pay they for the telehealth service. First, their consumers are not normal people. Patients who have a cardiovascular disease, a heart failure disease, or a chronic disease are their customers because they need telehealth device to record their vital signs and to send the data to the National Taiwan University Hospital. The medicine staff can monitor the data of patients’ vital signs in the hospital without going to the patients’ house. Moreover, the telehealth package includes a telehealth device and a telehealth service. The National Taiwan University Hospital rents BabyBot to the customers and they provide health care service to the customers. Then, they will charge the total monthly fee. In 2010, they provided only package that included all of BabyBot devices and the total monthly fee was NT5’000. In 2011, they provide five packages. One of the packages includes a sphygmomanometer and a ECG recorder and the total monthly fee is NT3’900. To sum up, health care service providers are the customers of BabyBot.